Overview
Luxury Presence, a premier platform for luxury real estate professionals, is known for its cutting-edge digital marketing solutions and unparalleled client service. With an ambitious growth strategy, Mark MacDonald, VP of People, sought innovative ways to scale their recruiting efforts and maintain their focus on sourcing the best talent in the industry.
The Challenge
Before adopting Tofu, Luxury Presence relied on a team of hourly resume reviewers through Upwork to manage the initial application reviews. While effective, this approach incurred significant costs and added layers of complexity to their hiring process. Mark needed a solution that could:
- Streamline the top-of-funnel resume review process.
- Eliminate the reliance on a contractor team.
- Empower the in-house team to manage high application volumes efficiently.
- Surface the best candidates for roles that receive thousands of applications.
The VP Talent's Perspective
"We currently pay contractors for resume reviewing and the goal will be to replace this cost with Tofu and reduce operating costs," said Mark MacDonald.
How Tofu Helped
Luxury Presence turned to Tofu's AI-driven resume review tool to transform their recruitment process. Here's how Tofu made an impact:
Scaling Recruitment with a Leaner Team
Tofu enabled Mark to sunset the contractor resume screening team, reducing costs by 70% while empowering a single team member to achieve the same, if not greater, screening output.
Efficient Screening for High-Volume Roles
For high-application roles, Tofu's AI significantly reduced the time required to identify top candidates:
- Chief of Staff Role: With 7,900 applicants, Tofu surfaced the top 30 candidates for Mark to review in under 30 minutes.
- Head of Legal Role: For 800 applicants, Tofu pinpointed the top 20 candidates, saving hours of manual screening.
Applicant Enrichment for Startup-Focused Hiring
Luxury Presence prioritizes candidates with startup experience. Using Tofu's Applicant Enrichment feature, Mark could:
- Pinpoint candidates from startups at specific growth stages.
- Leverage keyword searches within company descriptions to find candidates whose employers operate in relevant spaces or offer aligned product offerings.
Impact
Adopting Tofu's AI resume review tool has revolutionized Luxury Presence's recruitment process:
- 70% Reduction in Top-of-Funnel Review Costs: By eliminating the offshore team and streamlining in-house operations.
- 104 Hours Saved in 12 Weeks: Mark's team reclaimed valuable time for strategic priorities.
- Enhanced Candidate Quality: Tofu's AI tools surfaced highly qualified candidates efficiently, even for roles with massive application volumes.
“Tofu has made our team faster. We’re cutting time at the top of funnel, reducing resource spend, and getting high potential candidates into process immediately,” said Mark MacDonald.
Conclusion
Tofu’s AI tools have enabled Luxury Presence to achieve remarkable efficiency gains and cost savings in their recruitment efforts. By automating and enriching their resume review process, Luxury Presence is now better equipped to identify and attract top talent in a competitive market.